Graphic and web site designer

Your Website is Not a Turkey

2009-02-23T14:56:00.001-08:00

Keyword Stuffing is when you take a whole bunch of keywords and pack it into your website in hoping to be discovered by search engines. Some Webmasters would even insert keywords that has nothing to do with the relevancy of that web page. You see, in the old days of search engines (about less then 5 years!) search engines use Keywords hidden in a META tag inside a web page to look for relevant pages for the user using that keyword search . It was efficient and made a lot of sense. However, as news got around the webmaster communities, and some do-it-yourself er, this method became abused. Everyone began stuffing every keywords known to mankind. So, when Joe, who decided to learn more about "mountain bike" in a search engine winds up getting "baseball bat" or "uni-cycle" web sites as parts of the results. He's wasting time having to flip through all these irrelevant web pages to find pages about "mountain bike".

Search Engines take pride in accurate search engine result page (SERP). After all, if Search Engines are to be successful, they need to be accurate in order for their customers to return. So they changed their tactics in searching for web sites. Most Search Engines stopped using META tag keywords and resorted to other methods. Some even punished websites that have keyword stuffing methods by moving them lower in a search (SERP).

So don't have your website turned into a Turkey (unless you are in the business of selling Turkeys, or you like to talk about Turkeys!) There are many methods to design a website that will be search engine optimize (SEO) friendly. Contact Strom Design for more information.

Four Common Situations to Avoid When Running a Business

2009-02-21T08:17:00.000-08:00

1. You have no time to create promotional materials for your business.

We understand that you have important things to do - such as running your business and servicing your customers. You don't have time to create your own promotional materials. Still, you know that not having promotional materials is a recipe for business failure. Let us help. From design conception to printed, ready-for-your-customers promotional materials, Strom Design can do it all for you.

2. Your one-person in-house graphic artist is behind on mission-critical projects.

And he or she might not get to your promotional materials for weeks or even months. You can use temporary design help. We’re happy to work on a project basis and get you back on schedule in no time.

3. You bought the fastest computer and the latest graphic software, but it doesn't come with a "DESIGN IDEA" button.

Stop struggling to come up with design ideas or with learning the mechanics of a complicated graphics computer program. Let us be your “Design Ideas” button while you concentrate on running your business. From your logo, to your business cards, to your stationery- we'll make your company look like a million bucks without the million-dollar fees.

4. You're losing customers because your web site still says "UNDER CONSTRUCTION."

" It's time to complete your company web site and make it look professional. Let us create an easy-to-navigate, informative web site design for your business that successfully transfers the theme of your business from your printed materials to the needs of the web audience. We don't add bells and whistles to a web site just because it's the "cool" thing to do - after all, a web site is supposed to be informative!

About My graphic Design Service

2009-02-20T16:37:00.000-08:00

As the founder of Strom Design, I have been operating as a professional graphic design business since 1993, when I began by designing Yellow Page ads for Pacific Bell Directories. I quickly established a growing client list, and was soon busy performing a variety of graphic design services—logo design, brochure design and production, web design, and many other advertising-related services—for local businesses all over San Diego. In 2000, I submitted and launched my first website to the Internet search engines, and began servicing companies outside of San Diego as well. Now, I receive at least 15% of my business from the Internet.

I believe that the key to a successful business lies in good service/products and effective advertising. A large advertising budget doesn’t necessarily result in a successful campaign. Smart advertising does. Smart advertising starts with the ability to understand your client’s needs, and the creativity to come up with the best way for your client to connect with their target audience. With this approach in mind, graphic design, a form of visual communication, will then be successful.